Privacy policy

Last updated: October 19, 2026

This Privacy Policy describes how ITAALE (“we,” “us,” or “our”) collects, uses, and discloses personal information when you visit itaale.com, place an order, create an account, contact us, or otherwise interact with our services. Monarch Linens is an in-house product line operated and sold through ITAALE.

Personal Information We Collect

Information you provide:
We collect information you submit when ordering, creating an account, subscribing to communications, or contacting us. This may include your name, email address, telephone number, billing and shipping addresses, account and preference details, order information, and customer-support communications. Return or delivery claims may include photographs, shipping labels, and other records you provide.

Payment and transaction information:
Shopify and payment providers process payment information to complete transactions. Information available to us may include payment status, transaction references, payment method, limited payment-account details, and fraud or dispute information. Do not send full payment-card numbers, security codes, or account passwords through email or customer-support messages.

Information collected automatically:
We, Shopify, and service providers may collect device and browser information, Internet Protocol (IP) address, approximate location derived from that address, identifiers, referring pages, browsing activity, and interactions with our website or communications. Collection may involve cookies, pixels, and similar technologies, subject to applicable consent requirements and privacy choices.

Information from other sources:
We may receive information from Shopify, payment providers, fulfillment partners, shipping carriers, fraud-prevention services, and advertising or analytics providers used in connection with our services. Carrier information may include tracking events and delivery evidence, such as photographs, signatures, address confirmation, or delivery-location records where available.

How We Use Personal Information

We use personal information to process orders and payments; manage accounts; arrange fulfillment, delivery, returns, and refunds; respond to inquiries; send service communications; maintain and improve our website; personalize experiences; provide and measure marketing where permitted; investigate delivery issues and payment disputes; prevent fraud and misuse; maintain business records; and comply with legal obligations.

Shopify and Our Online Store

Our store is hosted by Shopify. Shopify collects and processes personal information when you visit and purchase from our store to provide and operate the services.

We use Shopify Network Intelligence, which enables enhanced services involving information from your interactions with our store, other merchants, and Shopify. These services support features such as personalization, advertising, store improvement, and fraud prevention. To provide these services, personal information is shared with Shopify and other third parties that may be located in other countries.

For information about Shopify’s processing and privacy choices, review Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal. Requests concerning information processed by ITAALE may also be sent to us using the contact details below.

How We Disclose Personal Information

Service providers and fulfillment partners:
We disclose information as needed to operate our business and provide requested services, including to Shopify, payment providers, suppliers and fulfillment partners, shipping carriers, technology and hosting providers, and customer-support or communications providers.

Advertising and analytics:
Shopify and advertising or analytics partners may receive identifiers, device information, browsing activity, and relevant commercial information to provide personalization, measure performance, and support advertising, subject to applicable requirements and your privacy choices.

Delivery investigations, disputes, and fraud prevention:
We may use and disclose relevant order information, contact and shipping details, communications, tracking records, and available carrier delivery evidence to shipping carriers, insurers, payment processors, dispute-resolution providers, professional advisers, or law enforcement, as reasonably necessary and legally permitted to investigate delivery issues, resolve claims, prevent fraud, or protect legal rights.

Other permitted disclosures:
We may disclose information to comply with applicable law or valid legal requests, protect people and our services, carry out a business transaction such as a merger or sale subject to appropriate protections, or act at your direction or with your consent where required.

Cookies, Advertising, and Your Privacy Choices

Cookies and similar technologies support functions such as shopping carts, account access, security, preferences, analytics, personalization, and advertising. Where consent is required, nonessential technologies are subject to that consent.

Disclosures of personal information for advertising may constitute a “sale,” “sharing,” or processing for “targeted advertising” under certain state privacy laws. These terms can apply even when information is not exchanged for money.

To submit an opt-out request, visit Your Privacy Choices. Follow the instructions there to opt out for your browser and, where offered, your customer account. Browser-based choices may need to be repeated on other devices or browsers, or after clearing cookies.

Where required by applicable law, we recognize supported opt-out preference signals, including Global Privacy Control (GPC), as requests to opt out of applicable sale, sharing, or targeted advertising activities for the browser and device sending the signal.

You can also adjust browser cookie settings and use any cookie preference controls offered on our website. Blocking certain cookies may affect website functionality. Opting out of targeted advertising does not necessarily stop all advertisements or information processing needed to fulfill orders and secure our services.

Email and Text-Message Communications

We use contact details to send order confirmations, delivery updates, and other service communications. Promotional email communications are sent where permitted. You can unsubscribe from promotional emails using their unsubscribe link. Unsubscribing from marketing does not stop necessary order-related communications.

If we offer text messaging, we collect telephone numbers and consent records through the applicable sign-up process. Promotional text messages require the consent applicable to that program; providing a telephone number for an order does not by itself constitute consent to promotional texts. Marketing consent is not a condition of purchase.

Text-message frequency varies by program, and message and data rates may apply. Follow the program’s instructions or reply STOP to unsubscribe from subscribed text messages. Contact us for assistance.

We do not sell or share mobile information or text-message opt-in data and consent with third parties or affiliates for their own marketing or promotional purposes. Information may be processed by providers operating our messaging program on our behalf, and disclosed as otherwise permitted or required by law. We retain messaging information as needed to operate the program, honor opt-outs, document consent, and comply with applicable requirements.

Your Privacy Rights and Requests

Depending on your location and applicable law, you may have rights to confirm whether we process your personal information; access or obtain a portable copy of it; request correction or deletion; opt out of sale, sharing, targeted advertising, or certain profiling; and withdraw consent where processing relies on consent. Exceptions and limitations may apply.

Submit requests to contactitaale@gmail.com. For advertising-related opt-outs, you may also use Your Privacy Choices. We may request information reasonably necessary to verify your identity or an authorized agent’s authority. We will respond within the time required by applicable law.

If we deny a request, you may appeal where applicable by emailing us with the subject “Privacy Request Appeal.” We will review the appeal and provide the response and further complaint information required by applicable law. You may also contact the appropriate privacy regulator or your state attorney general.

We will not unlawfully discriminate against you for exercising privacy rights. We may retain information when permitted or required for matters such as completing transactions, maintaining tax records, preventing fraud, resolving disputes, or complying with law.

Security and Retention

We use reasonable safeguards designed to protect personal information. No transmission or storage system is completely secure. Contact us if you believe your account or information associated with our services has been compromised.

Retention periods depend on the information and its purpose. We consider the time needed to provide services, maintain accounts and records, honor privacy and marketing choices, comply with legal obligations, investigate fraud, and resolve disputes. Information is deleted or deidentified when it is no longer needed, subject to applicable requirements.

Children’s Privacy

Our services are not directed to children under 16. If you believe a child has provided personal information in circumstances requiring parental consent or other protections, contact us. We will investigate and take appropriate action, including deletion where required. Any processing of minors’ information is subject to applicable age-related privacy requirements.

International Processing

Although we currently ship within the United States only, our website may be accessed elsewhere. We, Shopify, and service providers may process information in the United States and other countries whose privacy laws may differ from those where you live. Where applicable law requires safeguards for international transfers, those transfers must be made using an appropriate legal mechanism.

Third-Party Websites

Our website may link to third-party websites or services. Their information practices are governed by their own privacy notices. Review those notices before providing personal information to them.

Changes to This Policy

We may revise this policy to reflect changes in our practices, services, or legal requirements. We will post the revised policy with an updated date and provide additional notice or obtain consent where required. This policy explains our practices; it does not replace any consent required by applicable law.

Contact Information

For privacy questions, requests, or complaints, contact:
Email: contactitaale@gmail.com
Business: ITAALE
Location: Canterbury, CT 06331, United States